About Us

About True Colour

True Colour is dedicated to excellence in the development, manufacturing, and promotion of colorants and turnkey point-of-sale tinting solutions. Our commitment to quality ensures that we continuously meet the current and future needs of the market, shaping the future of the paint industry. True Colour operates both directly and through a network of agents and distributors across more than 13 countries in Europe, Asia, and Africa..

True Colour Company is a privately owned and funded colorants and Integrated Tinting System producer established by the pioneers of European Colorant Technology. We firmly believe that a contemporary Tinting System should drive the design and development of innovative products, providing competitive advantages to paint manufacturers. Our extensive customer base around the world has significantly benefited from the fully integrated Point-Of-Sale Tinting systems we have customized to meet or exceed their expectations. To meet the growing demand for new generation colorants based on innovation, True Colour Company continues to invest in expanding production capacity while adhering to the strictest international environmental requirements and advancing cutting-edge Research and Development. The new centralized Technology Center in Greece offers state-of-the-art facilities for developing new technology platforms, enhanced technical service, tinting software and IT support, and training programs for customers and business partners worldwide. In these uncertain times, with increased regulatory pressure, the need for continuous innovation has become inevitable. At the same time, the industry must maintain the highest productivity levels as a prerequisite. True Colour Company chooses to pursue the path of organic growth with a strategic vision towards product leadership, continually strengthening its presence in international markets.